Dell strengthens social media offerings for enterprises

Infotech Lead America: Dell is strengthening its social media offerings for enterprises.

Dell’s Social Media Services incorporates feedback from several early adopter customers.

“Organizations of all types and sizes recognize the value of integrating social media into their enterprise processes, but implementation of social media can be very different for each company,” said Allison Dew, vice president, global corporate & consumer marketing, Dell. on Thursday reported that Indian males — around 70 percent — are more connected with social media networks, according to a GfK survey. In the case of Australia, these Super Connected consumers are predominantly (59 percent) females.

In Asia Pacific, the largest groups of Super Connected consumers reside in South Korea (24 percent) and Taiwan (37 percent), where Internet infrastructure is well established and technology is deeply embedded in the lives of the population.

45 percent of these highly connected consumers in the region are over the age of 30, and over half (56 percent) have a university or higher level of education, while 54 percent belong to the medium-high or high income brackets. In addition, nearly half (48 percent) are women.

Dell has already signed up with several clients.

For example, the American Red Cross and Dell launched a Digital Operations Center or “DigiDOC” earlier this year, a social media-based operation.

Dell also partnered with Clemson University to launch their Social Media Listening Center or “SMLC” as the first academic organization to adopt this technology and approach.

“The use of social media during disasters has grown exponentially in recent years, and this partnership with Dell enables us to better understand and anticipate disaster needs and help connect people with the resources they need during emergencies,” said Laura Howe, vice president, Public Relations at the American Red Cross.

Jim Bottum, CIO and Vice Provost at Clemson University, said: “Clemson University teamed up with Dell to create a social media resource that is used for both teaching and research. Our students have been able to monitor thousands of online conversations to understand how marketing is changing, and to use as research for their own individual projects in other subjects. This really puts us ahead of the curve in recruiting new students and talent into our university.”

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