Salesforce, the global leader in CRM, announced the company will invest $4 billion in its UK business in the next five years.
The global CRM leader made the announcement it kicks off its World Tour London: AI Day, the company’s largest-ever UK event with more than 14,000 customers, partners, employees and stakeholders registered to attend.
Salesforce will also unveil its latest AI product innovations, as attendees gather to hear how companies of all sizes and industries are leveraging the power of AI, data and CRM to connect with their customers in a whole new way.
Salesforce is experiencing rapid growth in the UK as companies invest in their digital transformations and leverage the innovation cycle around artificial intelligence. The company has been investing in the UK over many years and today’s investment builds on a previous five-year investment of $2.5 billion announced in 2018.
“As an important global tech hub entering a new, fast-moving innovation cycle led by generative AI, the UK has a golden opportunity to unlock long-lasting value for the economy and grow its status as a technology leader,” said Zahra Bahrololoumi, CEO of Salesforce UKI.