CRM leader Salesforce announced a new partnership with Team USA and the LA28 Olympic and Paralympic Games.
Salesforce also announced a partnership with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. Salesforce will provide Salesforce Customer 360 technology to deliver an engaging fan and athlete digital experience over the next seven years.
As part of its partnership with NBCUniversal, Salesforce will sponsor media coverage of Olympic and Paralympic Games from Tokyo 2020 through LA28. NBCUniversal will also use Salesforce technology to build Olympic and Paralympic fan communities.