Criteo, the commerce media company, plans to launch its technology operations and analytics center in Hyderabad City in Telangana, India.
The development center is part of Criteo’s strategic plans to expand and scale its operational capabilities across the Asia Pacific region. Criteo plans to hire around 150 engineers, data analysts, and solution architects over the next two years.
This center will support Criteo’s operations in India, Southeast Asia, Australia-Pacific, Greater China, South Korea, and Japan. Its digital advertising services (AdOps) function will also support Criteo globally, including EMEA and Americas.
“With the development of this center in a strategic location, Criteo remains committed to supporting our regional customers and partners by scaling our operational capabilities and ensuring that they can innovate with leading AdTech solutions created for the fair and open internet,” said Kenneth Pao, Executive Managing Director, APAC at Criteo.
Criteo has been ramping up its investments and product expansion in the APAC region – including the expansion of its Retail Media offerings and efforts to help marketers and media owners activate first-party, privacy-safe data through its Commerce Media Platform strategy.