In today’s digital age, email newsletters remain a powerful tool for businesses to grow their customer base and stay in touch with their existing customers. One of the most effective ways of growing your email list is by using newsletter pop-ups. As things stand, newsletters are the favorite method marketers use to reach new audiences, as more than 81 percent swear by their effectiveness.
However, to set your newsletter up for success, you first have to build your email list the right way. Newsletter pop-ups are an unobtrusive way to capture new subscribers without distracting or annoying visitors to your website. And with them, you can create a mailing list of real prospects that you can convert into paying customers.
In this blog post, we will share some of the essential tips that you can use to create effective newsletter pop-ups that will help you build your email list.
Make It Visually Appealing
The first step in creating a successful newsletter pop-up is to ensure it looks visually appealing and is easy on the eyes. To do this, you should use colors that contrast with the background of your website and make sure the text stands out clearly from any visuals used.
Get creative with your email capture efforts; step away from the traditional methods by customizing and creating visually appealing pop-ups with a gamification element. Whether you’ve set up shop on WooCommerce or Shopify, search for the best pop-up app that will help you reach all of your goals.
Browse through newsletter popup Shopify templates or tailor them to suit your WooCommerce-based store for extra flair, and ensure each newsletter sign-up feels like no ordinary experience.
Offer an Incentive and Keep It Simple
An effective way to encourage users to sign up for your newsletter is by offering them something in return, such as a discount code, free ebook download, or early access to products or services.
This gives potential customers an extra incentive to join your mailing list and increases the chances of them becoming loyal readers or customers.
Going forward, when designing your newsletter pop-up, it’s important to keep it as simple as possible, so users understand what they’re signing up for and don’t feel overwhelmed by too much information all at once. You should also aim for minimal text and offer just the incentive. If it’s alluring, prospects will be quick to click on the CTA and subscribe to your newsletter.
Get the Timing Right
Timing plays a crucial role in displaying newsletter pop-ups. For instance, if you deploy your pop-ups after the prospect has browsed multiple pages, you can turn that interest into a successful purchase by offering a discount or a free shipping deal on some of your top-selling items.
A good rule of thumb is to wait until after a visitor has finished reading an article before displaying the pop-up so as not to disrupt their flow too much. Additionally, if you add countdown timers to your pop-ups, you will create a sense of urgency, prompting prospects to click on them faster and sign up to not miss the value you offer.
Provide an Easy Opt-Out Method
Once someone has signed up for your newsletter, make sure they know exactly how they can opt out if necessary. Provide clear instructions that link directly to the site through either an ‘unsubscribe’ button or a URL included in every email sent.
Doing this allows subscribers more control over their customer journey and it also shows your respect toward those who decide not to receive emails from you anymore.
Implement A/B Testing
A/B testing is a great way to test different versions of your newsletter pop-up and compare the results. This helps you determine which design and messaging works best for your audience.
You can also try different times for the pop-up to appear on your website and offer different incentives, like discounts or free stuff, to get even more people to sign up.
Conclusion
Email newsletters are a great way for businesses to reach and engage with customers in the digital age. Newsletter pop-ups can be an effective tool for growing your email list without annoying website visitors. By designing visually appealing pop-ups, offering incentives, timing them right, offering an easy opt-out option, and conducting A/B testing, you can create effective newsletter pop-ups that will help you build your email list and turn prospects into customers.
With more than 81 percent of marketers recognizing the effectiveness of newsletters, it is essential that your business utilizes every available tool to ensure that its messages reach the right audience.
