Constant Contact, an Endurance International Group company, launched its email marketing services in India, aiming the country’s small businesses.
India had approximately 350 million Internet users at the end of 2015, with 730 million expected by 20201, making this market ripe for new small businesses.
Constant Contact said it will offer its customers in India use of a version of the product for free – with the option to move to a paid plan based on their usage patterns and needs.
In addition to email marketing solutions, Constant Contact will have a dedicated India website, which has been updated and enhanced for Indian users to offer a better experience.
Keeping in mind the user and purchase decision behavior of local customers, the company will also offer local payment options as well as sales and support staff.
Constant Contact will also offer training and onboarding, campaign setup and templates, as well as analysis tools that will enable users to measure the efficacy of their campaigns.
“India is one of the fastest growing economies in the world and has one of the most burgeoning small business and start-up ecosystems. Boasting the second highest search volume for email marketing of any country in the world in the first half of 2016, India is a critical growth market for us,” said Pankaj Gulati, Executive Vice President and GM of International Markets for Endurance International Group.
He noted that the best way to have happy customers in India is to provide fully localized solutions with local payment methods and local support.
“With this infrastructure already in place and with the global brand recognition of Constant Contact, we are demonstrating our commitment to serve the business community in India,” Pankaj concluded.