Capillary Technologies, a provider of software solutions for retail industry, has signed a joint marketing agreement with American Express to launch Capillary’s Intelligent Customer Engagement solutions to select medium-sized retail merchants in the U.S.
The development follows the companies’ joint pilot program conducted last year in Singapore in which American Express introduced Capillary’s SaaS-based platform to select mid-sized retail merchants.
Capillary’s customer engagement solutions enable merchants to engage with their customers across in-store, social media, e-mail, local and mobile channels, with a view to increasing shopper loyalty and fueling online and physical store sales.
As shoppers interact with retailers through multiple channels at different times, retailers are forced to tie them into one customer communication stream building a single view of the customer.
Capillary’s suite of Intelligent Customer Engagement solutions enables retailers to capture and analyze data on customer behavior and shopping preferences through social media, e-mail, in store, local and mobile channels.
These solutions provide marketers and in-store sales associates with a host of intuitive tools for cross-selling, up-selling and strengthening customer engagement, and increasing loyalty and return on marketing investment.
Merchants can also provide real-time personalized recommendations to shoppers and offer relevant promotions across any channel they choose. This includes physical stores, retailer web sites, e-newsletters, mobile apps, mobile-enabled sites, and relevant social media including Facebook fan pages and Twitter.
