Build-A-Bear to deploy Salesforce’s Customer 360

CRM company Salesforce announced an expanded relationship with retail company Build-A-Bear Workshop.
salesforce-technologyBuild-A-Bear launched an updated eCommerce platform in the fall of 2017, and has since delivered nine consecutive quarters of double-digit growth in its consolidated eCommerce sales.

Build-A-Bear will use Salesforce’s integrated Customer 360 to have insights about their customers across marketing, commerce, sales, and service, including a complete view of every guest’s interaction with its brand.

Leveraging data and insights from Salesforce will help Build-A-Bear provide seamless and personalized experiences across all channels—whether guests are engaging with Build-A-Bear through its in-store experience, interacting with the brand on social media, or creating a custom furry friend online.

“Expanding our strategic partnership with Salesforce can be transformative for our digital business,” said Sharon Price John, Build-A-Bear Workshop President and Chief Executive Officer.

With Customer 360, Build-A-Bear will realize its vision to predict customer preferences and deliver the right experiences at the right moment, Adam Blitzer, Salesforce Executive Vice President and General Manager, Marketing Cloud, Commerce Cloud, and Community Cloud, said.

Build-A-Bear has over 500 stores in the United States, Canada, China, Denmark, Ireland, Puerto Rico, and the United Kingdom, third party retail locations and franchise stores in Africa, Asia, Australia, Europe, Mexico, the Middle East and South America.

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