Bose taps CRM leader Salesforce to expand audio business

Salesforce, the leader in CRM, announced that Bose, a leader in audio products, will deploy Salesforce Customer 360 to expand its direct-to-consumer business.
BoseBose will deploy Marketing Cloud to streamline interactions across channels and deliver a personalized experience for customers; Service Cloud to empower agents to deliver world-class customer service and elevate the brand experience through Service Cloud Voice; Commerce Cloud to accelerate revenue growth and drive digital sales; MuleSoft to connect Bose’s back-end systems; and Einstein to drive hyper-personalization across channels.

Salesforce’s Marketing Cloud Customer Data Platform will allow Bose to reimagine and enhance its customer data to engage faster and in more personalized ways.

“With Salesforce, we will be taking our digital footprint to a different level – making it easier for customers to immerse themselves in the brand and delivering highly personalized, premium shopping and service experiences,” says Jim Mollica, Chief Marketing Officer, Bose.

“Bose has created premium audio products for decades and now, by combining marketing, service and commerce with Salesforce, they can bring the same level of customer-centric thinking to its service and digital experiences,” said Lidiane Jones, EVP & GM, Salesforce Digital Experiences.

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