Bharat Petroleum uses Salesforce to support digital transformation

Salesforce announced that Bharat Petroleum Corporation (BPCL) will be using Salesforce to support its digital transformation.
Salesforce business software for healthcareBPCL has deployed Salesforce Sales Cloud and Service Cloud along with business analytics from Tableau CRM for digitizing the manufacturing and distribution supply chain to deliver a One BPCL digital experience.

Bharat Petroleum has initiated “Project Anubhav” with an objective of delivering to its vast retail and commercial customer base of over 90 million individuals, a consistent superior and unified experience across multiple touchpoints.

BPCL is adopting technologies like artificial intelligence (AI), internet of things (IOT) and implementing technology platforms that would cut across business units giving BPCLs teams a unified view of the customers, improve processes with increased automation and at the same time enhance employee safety.

Deloitte India, a Salesforce partner, was instrumental in the collaboration. Working with BPCL, Deloitte designed and oversaw the deployment of Salesforce and other processes in alignment with One BPCL vision.

Arundhati Bhattacharya, Chairperson and CEO of Salesforce India, said: “The oil and gas industry has progressed over the past few years to become a digitally mature industry. We look forward to building a strategic roadmap to help companies such as BPCL, drive a true 360 degree view of customers.”