Infotech Lead America: Canadian retailer Bentley Group has selected Oracle Retail solutions to optimize operations.

The retail chain is looking at establishing an integrated, scalable platform to help drive growth.
The retailer plans to use Oracle Retail Merchandising Operations Management, Oracle Retail Merchandise Planning and Optimization and Oracle Retail Supply Chain Planning and Execution solutions to better understand local preferences and ensure the right merchandise is in place to meet customer demand online and at its more than 400 stores.
Oracle Retail Merchandising Analytics, part of the Oracle Retail Analytics family of products, will enable The Bentley Group to provide merchants and store associates immediate, on-the-go insight to customer demand and the ability to act immediately to improve performance and sales.
“As Bentley continues to expand throughout Canada, we need to upgrade and integrate our core merchandising and supply chain systems to support ongoing profitable growth. Oracle provides a scalable, open and flexible platform with the retail functionality and best practices to improve our business,” said Dominic Breton, vice president of merchandise planning and information technology, The Bentley Group.
“By selecting Oracle, The Bentley Group is gaining a comprehensive set of integrated, cross-channel business technology solutions. Retailers like Bentley are using integrated Oracle Retail solutions to connect customer interactions, optimize operations and gain better insight to their business,” said Mike Webster, senior vice president and general manager, Oracle Retail.
20 of the top 20 retailers worldwide — including fashion, hardlines, grocery and specialty retailers — use Oracle solutions to drive performance, deliver critical insights and fuel growth across traditional, mobile and commerce channels.