Ather Energy signs CRM deployment deal with Salesforce

Salesforce has won a contract from Ather Energy, a leading electric scooter manufacturer in India, to deploy its CRM to power its sales and service management capabilities.
Salesforce technology for retail
Salesforce, the global CRM leader,said Ather Energy will digitally transform its customer journey by engaging with consumers at online, mobile devices, social media, and showroom floors, enhancing the customer experience. Ather employees will be able to manage relationships from enquiry to post-delivery service, Arun Parameswaran, Managing Director – Sales, Salesforce India, said.

Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said: “We are investing to expand our retail presence to make Ather electric scooters more accessible to customers. We acknowledge the need for the use of technology in a competitive environment to cater to the digital-first consumer.”

Ather Energy’s retail sales network is available in 80 cities with 100 Experience Centres. The company is looking at expanding to tier 1,2 & 3 cities in India, increasing its retail footprint to 150 centres in 100 cities by March 2023. Ather Energy also has the largest fast-charging network for two-wheelers in India and has installed over 1000 Ather Grids across the country.

Ather has sold 59,413 electric vehicles from January to December 2022. Ather inaugurated its second manufacturing facility in Hosur. The facility, spread across 300,000 sq. ft. will help the brand expand its production capacity to 420,000 units per year in April 2023 – March 2024.

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