Arsenal Football Club has achieved better sales at its online retail site ArsenalDirect.com after the deployment of SAP Hybris Commerce solutions.
Arsenal has achieved the following results to date after the deployment of SAP Hybris Commerce solutions to support the transformation of its retail capabilities.
# 86 percent increase in mobile transactions
# 42 percent increase in sales as a whole
# 48 percent increase in sales outside of the United Kingdom
# 57 percent reduction in page load time
Fans can now buy official Arsenal kit, training wear and accessories on any device in four currencies: euros, U.S. dollars, Australian dollars and British pounds.
“Our new e-commerce platform has helped provide a speedy and reliable shopping experience for our supporters,” said Simon Lilley, retail director, Arsenal Football Club.
SAP Hybris Commerce helps brands engage and understand their key audiences in every part of the commerce experience — from content creation to merchandising to fulfillment. This comprehensive approach reduces the time and complexity of integrating with current systems.
SAP Hybris Commerce supports organizations to react and engage with customers and fans — such as at events, new player signings or new kit launches, which may be accompanied by a significant peak in merchandising.
SAP said the ready-to-use and scalable infrastructure helps organizations withstand major site traffic spikes to help ensure a seamless shopping experience.
“SAP Hybris solutions enable leading global organizations, like Arsenal Football Club, to deliver services and products to fans,” said Jamie Anderson, senior vice president and chief marketing officer at SAP Hybris.