Air Serbia migrates to Sabre technology to improve travel experience


Air Serbia selected IT vendor Sabre to provide a full suite of technology solutions and consulting services to support its growth strategy and enhance the Air Serbia travel experience.

The national airline of the Republic of Serbia chose SabreSonic Customer Sales & Service (CSS) passenger reservations system.

After deploying Sabre technology, the airline will have a single, connected platform for passenger reservations, check-in and boarding, and all other airline operations including flight operations and network management.

In addition, the airline will implement Sabre’s airport technology to enhance the service offered by Air Serbia Ground Services at Nikola Tesla Airport.

Sabre said Air Serbia will be able to streamline daily operations, reduce operating costs, strengthen revenue generation and retailing, and drive more ancillary revenue opportunities bymigrating to Sabre’s software.

“Air Serbia has had phenomenal business growth over the past two years and the shift to Sabre will not only support our continued growth but revolutionise the guest experience,” said Dane Kondić, Air Serbia’s Chief Executive Officer.

Kondić also noted that many of Air Serbia’s partners, such as airberlin, Alitalia and Etihad Airways, already use or are planning to migrate to Sabre.

“Technology plays a critical role in the ongoing development of Air Serbia and we are happy to work with Sabre, a global technology leader, to ensure we have the right tools to continue growing in a sustainable and innovative way,” said Kondić.

Sabre will provide consulting services across all Air Serbia business areas during the migration process, which is scheduled to be completed by the second quarter of 2017.

Globally, Sabre’s technology is used by 225 airlines, including most of the world’s largest carriers.

Arya MM

[email protected]

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