Infotech Lead India: Media house Malayala Manorama has tied up with Adobe Systems to drive digital transformation initiatives.
This is a multi-million dollar deal for Adobe Systems.
For Manorama Online, which has been in the online media business for more than 15 years, the deal will support its preparation for challenges posed by the digital world with constantly developing apps and multitude of devices.
As part of the digital deal, Manorama Online will implement Adobe solution that will allow fast and flexible delivery of content across any platform, including mobile and social networks.
It will be used to create and author all content, and will feature a next generation dashboard of real time analytics data, which would visually display measured key metrics and enable enhanced audience engagement.
Manorama Online will leverage Adobe Marketing Cloud especially the Adobe Experience Manager and Adobe Analytics solutions, along with consulting services to attain its vision of being a leading digital player in the media and publishing domain.
The media house will also take extensive advantage of the Adobe Digital Publishing Suite to make its content available on a wide range of devices and platforms.
“By uniquely fusing Content Management with best of breed analytics for site traffic, social media engagement and dynamic segmentation, Adobe solutions will give the desired results,” said Manorama Online’s COO Mariam Mammen Mathew.