Adobe raises revenue forecast amid customer demand for AI-powered tools

Adobe, the software giant known for its Photoshop and other creative tools, has raised its revenue forecast for fiscal 2024, citing increased adoption of its artificial intelligence-powered editing tools by businesses and consumers.
Adobe AI toolsAdobe now anticipates revenue to increase to $21.40 billion – $21.50 billion, up from its previous estimate of $21.30 billion – $21.50 billion in 2024 fiscal.

Adobe is expecting Digital Media revenue of $15.80 billion – $15.85 billion; Digital Experience revenue of $5.325 billion – $5.375 billion and Digital Experience subscription revenue of $4.775 billion – $4.825 billion in fiscal 2024.

In addition to revenue growth, Adobe has raised its forecast for full-year adjusted earnings per share (EPS) to a range of $18 to $18.20, up from the previous range of $17.60 to $18.

AI as a Revenue Growth Driver

The revised forecast underscores the success of Adobe’s AI initiatives, which are significantly boosting client spending on its suite of software products.

Key products contributing to this growth include:

Premiere Pro: Widely used for video editing.

Animate: Popular among designers and animators.

After Effects: Essential for motion graphics and visual effects.

These tools, enhanced with AI capabilities, are seeing increased adoption among creative professionals across various industries.

In April, Adobe announced plans to integrate an AI tool into Photoshop to generate images, a move to stay competitive against emerging players like OpenAI, Stability AI, and Midjourney. This initiative, alongside the introduction of Firefly — Adobe’s proprietary AI image generation tool trained on data it owns the rights to — addresses growing concerns over data privacy and copyright issues associated with AI-generated content.

In Creative Cloud, Adobe invested in training Firefly creative generative AI models with a proprietary data set and delivering AI functionality within flagship products including Photoshop, Illustrator, Lightroom and Premiere. Since its debut in March 2023, Firefly has been used to generate over 9 billion images across Adobe creative tools.

In Document Cloud, Adobe is revolutionizing document productivity with Acrobat AI Assistant, an AI-powered conversational engine. This enhances the value of the trillions of PDFs which hold a significant portion of the world’s information. Acrobat AI Assistant features are available through an add-on subscription to all Reader and Acrobat enterprise and individual customers across desktop, web and mobile.

Adobe says the introduction of Acrobat AI Assistant marks the beginning of a new era of innovation and efficiency for the approximately 3 trillion PDFs in the world. Acrobat AI Assistant is empowering users to shift from reading documents to having conversations with them – in order to summarize documents, extract insights, compose presentations and share learnings. AI Assistant is available as a standalone offer for use in Reader and as an add-on to Acrobat Standard and Pro.

Financial Performance

Adobe’s robust performance is further illustrated by its second-quarter financial results. The company reported revenue of $5.31 billion, surpassing the estimated $5.29 billion. Digital media revenue alone reached $3.91 billion, slightly above the forecasted $3.89 billion.

“Adobe achieved record revenue of $5.31 billion driven by growth across Creative Cloud, Document Cloud and Experience Cloud,” said Shantanu Narayen, chair and CEO, Adobe. “Our highly differentiated approach to AI and innovative product delivery are attracting an expanding universe of customers and providing more value to existing users.”

Adobe has generated revenue of $3.91 billion (up 11 percent) from Digital Media; $3.13 billion (up 10 percent) from Creative; and $782 million (up 19 percent) from Document Cloud.

Adobe’s Digital Media Annualized Recurring Revenue (ARR) was $487 million, exiting the quarter with Digital Media ARR of $16.25 billion. Creative ARR grew to $13.11 billion and Document Cloud ARR grew to $3.15 billion.

Adobe’s Digital Experience revenue was $1.33 billion (up 9 percent); Digital Experience subscription revenue was $1.20 billion (up 13 percent).

In Experience Cloud, key customer wins include Amazon, British Telecom, Comcast, Mercedes-Benz, Maruti Suzuki, Nationwide Building Society, Novo Nordisk, ServiceNow, Stellantis, ULTA Beauty and U.S. Department of the Treasury.

In Document Cloud, key enterprise customer wins include AstraZeneca, Chevron, State Government of Florida, State of Illinois, United Healthcare Services and Wells Fargo.

In Creative Cloud, key enterprise customer wins include Credit Agricole, FedEx, Infosys, Rakuten, Ralph Lauren, Samsung, Schneider Electric and Volvo.

Market Analyst Insights

Gil Luria, a research analyst at D.A. Davidson, commented on Adobe’s strong market position: “It appears that their business is thriving in spite of the crowding out by AI that is dragging down those peers. We believe that leaves Adobe as the best-positioned large-cap software company.”

Adobe’s strategic focus on integrating AI into its product offerings and addressing the competitive landscape has clearly positioned the company for sustained growth and leadership in the creative software market.


As Adobe continues to innovate and integrate AI technology into its tools, it is well-positioned to capitalize on the growing demand for advanced creative solutions. The company’s updated revenue forecast and strong financial performance reflect the effectiveness of its strategy and its potential for continued success in the evolving digital landscape.

Baburajan Kizhakedath

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