At the renowned Adobe MAX creativity conference, Adobe has introduced new AI-powered features in Adobe Express, propelling a new era of “Creativity for All.” These innovations in the all-in-one creativity app bring a delightful, fast, and accessible content creation experience to users of all skill levels.
Empowering Creativity with AI:
Generative Fill and Text to Template: Using the power of Firefly, users can easily manipulate, insert, remove, or replace objects and people in any image using simple text descriptions. Additionally, the new Text to Template AI feature allows users to generate editable templates effortlessly, enabling the creation of professional-quality social media posts, posters, flyers, and digital cards within seconds.
Translate and Drawing and Painting Features: The new Translate feature offers the choice of 45 languages, simplifying content localization. Moreover, over 50 multicolor paint and decorative brushes, mimicking various textures, have been added to the Drawing and Painting capabilities, making it fun and easy to design beautiful effects.
Express Revolutionizes Content Creation:
Wide User Base and Application: With millions of global users, including students, solopreneurs, creative professionals, small businesses, and enterprises, Adobe Express has seen a remarkable 65 percent increase in active monthly users quarter over quarter. It has become an essential tool to create captivating social content, videos, PDFs, digital cards, and more.
Seamless Integration with Creative Cloud: Adobe Express seamlessly integrates with Photoshop, Illustrator, Premiere Pro, and Acrobat, facilitating asset import, editing, and synchronization across applications. This integration streamlines collaboration, asset management, and design tasks while ensuring brand consistency.
Express for Enterprises: Express integrates with Creative Cloud and Experience Cloud applications, enabling enterprises to create, collaborate, and deliver on-brand content at scale. It’s now directly integrated into AEM Assets, empowering organizations to democratize creativity throughout the enterprise.
Empowering Diverse User Groups:
Small Businesses, Solopreneurs, and Students: Express for Teams is now available for small and medium businesses, allowing for easy license management. Students and educators globally utilize Express to create stunning digital portfolios, projects, flyers, flashcards, and more. The new Drawing and Painting capabilities further enrich their design experiences.
Continued Innovation:
Growing Partner Ecosystem: Adobe is expanding its partner ecosystem through Express add-ons, enhancing creative workflows for users. Collaborations with platforms like Wix and Google Chrome bring Express capabilities to a wider user base, providing seamless access to creative tools.
Adobe’s relentless pursuit of AI-first innovations in Express empowers creators of all levels to bring their ideas to life in ways that are fast, easy, and enjoyable. The future promises more revolutionary AI-first capabilities, spanning image creation, design, video, audio, PDFs, and beyond, as Adobe continues its mission to transform the creative landscape.
