Accenture is managing operations of Lacoste’s online business in China.
Lacoste’s online site was designed and built by Accenture.
Demandware is the digital commerce platform.
As per the IT deal, Accenture will handle technology support, back office services, integration with microsites, customer services, logistics payment services and social media networks. ( 72% UK and US consumers aged 20-40 use mobile while in-store to compare prices )
On the other hand, Lacoste will manage brand related activities, such as digital marketing, eMerchandising, branding and media.
“Accenture’s solution offers Lacoste the ability to quickly reach millions of Chinese consumers, and provide them with a quality and secure online experience,” said Sébastien Fayet, head of Digital at Lacoste.
Accenture’s Multichannel Commerce Solution enables vendors to create a customized online shop and provide online retailing platform. This allows the organization to focus on building and expanding its brand.
Accenture will use Accenture Interactive to help deliver the services to Lacoste.
Accenture and Demandware are also releasing a version of the solution for ASEAN and European Markets.
“With Demandware as the digital commerce platform for our solution with Lacoste, we are able to provide Lacoste and other retailers with complete control over the brand experience, as well as the speed, innovation and scalability of its Software as a Service (SaaS) model,” said Eric Mestre, managing director in Accenture’s Consumer Goods & Services practice.
