Accenture buys Search Technologies to strengthen search analytics

Accenture AnalyticsGlobal outsourcing company Accenture has acquired Search Technologies, a technology services co. specializing in the design, implementation and management of big data and search analytics.

Accenture did not divulge financial details.

The Herndon, Virginia-based Search Technologies delivers content analytics capabilities that help clients to better understand their business, customers and markets through the combination of transactional and contextual data.

Accenture will be applying artificial intelligence (AI) technologies like machine learning to this type of client data to generate more precise insights that drive improved business outcomes for its clients.

Search Technologies will become a part of Accenture Analytics team and will focus on developing and industrializing solutions that make unstructured content – from social media to video to voice and audio – easily searchable to support data discovery, analytics and large-scale reporting.

Search Technologies employs nearly 200 big data engineers and search experts from locations across the United States, Costa Rica, Europe and the Philippines. Accenture did not reveal the client names of Search Technologies.

“With the addition of Search Technologies’ capabilities, we are in an even stronger position to help organizations take advantage of their data, regardless of format, to generate more precise and actionable insights,” said Narendra Mulani, chief analytics officer, Accenture Analytics.

Search Technologies’ Content Processing Framework and collection of API-level data connectors – which enable access to unstructured enterprise data across disparate and legacy systems – will be integrated into the Accenture Insights Platform (AIP). This will help clients embed analytics and AI into their business to generate new intelligence at speed and scale.

Kamran Khan, president and CEO of Search Technologies, will lead a new Content Analytics team within Accenture Analytics.

As part of the acquisition, Accenture will set up a new delivery center in Costa Rica for the 70+ Search Technologies big data engineers based there.

Accenture buys Brand Learning

Accenture has acquired marketing and sales capability consultancy Brand Learning, for enhancing marketing, sales, HR and leadership capabilities of its clients.

Brand Learning has assisted more than 160 clients in over 60 countries across industries with their customer strategies and vision, new operating models, process development, content, cultural change and learning programs.

Head-quartered in London with offices in New York and Singapore, Brand Learning employs approximately 120 people globally.

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