7-Eleven Mexico S.A. deploys Oracle Retail to improve customer experience

7-Eleven Mexico S.A. implemented Oracle Retail to simplify operations and facilitate the customer experience.

7-Eleven Mexico operates 1,950 convenience stores supported by 8 distribution centers and 18,000 collaborators across 15 states in Mexico.

It embraced technology to empower customers to keep up with the changing demands of the market.

The retailer deployed Oracle solutions such as Retail Merchandise Operations Management, Retail Merchandising System, Retail Price Management, Retail Sales Audit and Retail Invoice Matching.

Together, these solutions promise to provide best practices, improve communication among the stores and provide more complete data to empower associates with the help of Oracle Partner Network Gold Level Partner Logic Information Systems.

“The consumer is changing and we need to be more and more agile to anticipate these changes and inspire the shopping experience. In order to do this, we need to simplify and modernize our IT structure, eliminating limitations, increasing flexibility in offering products, targeting our business and promotion strategies, automating processes and obtaining information in real-time,” said Eduardo Trujillo Olguín, Chief Financial Officer of 7-Eleven Mexico.

With the introduction of the new system, 7-Eleven Mexico has given teams the ability to adopt a more aggressive business strategy to retain and attract customers.

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