3i Infotech has won a multi-year contract from RailTel Corporation of India, one of the largest telecom infrastructure providers in the country.
The objective of the WiFi Monetisation Project is to create a media platform that has measurable and physical footprint across the country.
Reaching the next 200 million customers, 3i Infotech will roll out RailTel’s Super App, which is poised to revolutionize the industry by providing the right platform for digital advertisers and marketers to mass-market, regional, and hyper-local advertisements/content.
The WiFi Monetisation Project will cover more than 6108+ railway station covering every state, city, town, and district of India where free public WiFi network have already been made available by RailTel. RailTel’s public WiFi network records more than 1.1 million unique users per day.
For this project, RailTel has signed a 5-year agreement with a consortium led by 3i Infotech. The other members of the consortium are Forensics Intelligence Surveillance and Security Technologies Private Limited (FISST) and Yellow Integrated Content & Communication (Yellow inc.).
The revenue will be generated by monetizing WiFi footfalls in one of the world’s largest integrated public WiFi networks through targeted advertising solutions, content and infotainment services for railway passengers.
As per the contract, 3i Infotech lead consortium will have revenue sharing understanding along with minimum revenue assurance to RailTel. The revenue streams proposed under the project include – Captive WiFi Network, which is an active ecosystem to be upgraded for un-locking the advertising revenue.
The next revenue stream will be Railways’ Super App, which will engage users beyond the railway stations through content, railway related information and other value-added services. The consolidated revenue potential expected to be upwards of Rs 250 crore. The maximum revenue potential from the WiFi Monetisation Project is pegged to be upwards of Rs 1000 crore over 5-year period.
Thompson P Gnanam, Global CEO of 3i Infotech said: “This project is a strategic fit towards expanding our Edge Computing capabilities. Edge Application is the Super App which will be developed by us for the WiFi Monetisation Project.”