The EMEA cybersecurity market is at an inflection point. Omdia forecasts show the region becoming a $151 billion cybersecurity market by 2030 — but that growth brings both opportunity and risk.
The Omdia report said the $151 billion cybersecurity technology and services market in EMEA presents opportunities for all players in the partner ecosystem, not just those providing MSS.
Cyber security vendors, distributors, and end-clients must move beyond point-product selling to coordinated, intelligence-led partnerships that close the skill, compliance, and supply-chain gaps exposed by recent breaches.
Major recent cyber security incidents in EMEA
On ~19-20 Sept 2025, a cyberattack targeted the check-in & boarding systems provided by Collins Aerospace (MUSE / vMUSE systems). This led to system failures across airports including London Heathrow, Brussels, Berlin; many flights delayed or canceled; check-in had to revert to manual.
Marks & Spencer (M&S) faced cyber attack in May 2025 by the “Scattered Spider” group. The attack used “DragonForce” ransomware to encrypt virtual machines and stole customer data.
In September, there were multiple data breaches across sectors: HR data at Volvo; client-secret exposure at luxury brands like Gucci and Balenciaga; fintech player Wealthsimple impacted.
According to Microsoft’s analysis, cyberattacks from Russia targeting NATO-member states rose by about 25 percent over the past year. Government institutions, think tanks, research & NGOs are frequent targets.
Air France / KLM faced a cyber security incident. A supply chain attack involving third-party platform used by the airlines’ contact centres exposed names, contact details, frequent flyer membership info etc.
Recent supply-chain and vendor-tool compromises have had outsized effects. Avnet’s EMEA cloud storage breach (detected Sept 26, 2025) and the ARINC/Collins Aerospace ransomware disruption to airport check-in and boarding software underline a systemic problem: single-vendor failures cascade across industries.
Large breaches in telecom (e.g., Bouygues Telecom) and healthcare (e.g., Synnovis ransomware) show how consumer trust and life-critical services are at stake. The Synnovis case, with multi-million pound recovery costs and patient data exposure, demonstrates defensibility must be accompanied by backup validation and segmentation of clinical systems.
Main vendors
Palo Alto Networks, Cisco Secure, Fortinet, CrowdStrike, Check Point, Sophos, Darktrace, Trend Micro, Microsoft (Defender / Security), Kaspersky, Bitdefender, Trellix / McAfee, Zscaler, Okta, Splunk, Elastic, F5, Mandiant, among others.
Palo Alto Networks
Sabre Corporation, a technology company that empowers airlines, hoteliers, agencies, is using Palo Alto Networks. A case study on Sabre indicates that it achieved 95 percent reduction in cyber security incidents and 40 percent increase in security maturity.
NXP, a global semiconductor company, is a customer of Palo Alto Networks. A case study on NXP says Palo Alto Networks is implementing an integrated security approach through an AI-ready unified platform under a single vendor. NXP CIO Adhir Mattu anticipates improved outcomes, such as accelerated response times and other operational efficiencies, as a result of this simplified security strategy.
Cisco
Cisco, in a case study, said its cyber security customer Port of Rotterdam has started the roll out of Cisco Edge Intelligence to its entire fleet of patrol vessels to continue capturing and extracting data that will assist with predictive maintenance and incident response while converting manual processes to automated processes.
Fortinet
Fortinet, in a case study, said University of Birmingham has deployed FortiGate firewalls (NGFWs) and achieved more effective security without hampering performance. Meanwhile, the Fortinet Fabric Management Center made it easier for the IT team to deploy, monitor, and report on security controls across the multi-campus network.
CrowdStrike
CrowdStrike, in a case study, said Schrodinger, a global pharmaceutical and biotechnology innovator, significantly enhanced its SaaS security posture using Falcon Shield, boosting security effectiveness from 20 percent to 85 percent within four months. By replacing legacy systems with a scalable, low-friction SaaS Security Posture Management (SSPM) solution, the company achieved a 300 percent improvement in security while maintaining agility and reducing operational overhead.
Check Point
Check Point, in a case study, said StrongPoint, a Norway-based technology company, uses Check Point’s Harmony Email & Collaboration solution to protect its environment from ransomware threats. By adopting Check Point’s security platform and following industry best practices for security and compliance, StrongPoint strengthens customer trust and reinforces its long-standing reputation for reliability and success in the retail sector.
Darktrace
Abdullah Al Othaim Investment (AOIC) adopted Darktrace / NETWORK to strengthen security monitoring across its multi-city operations and extended protection with Darktrace / EMAIL in 2023. The integration of both solutions has significantly improved detection accuracy and reduced false positives. By combining network and email insights, AOIC gained clearer visibility into legitimate organizational emails from day one. The security team also enhanced efficiency, now managing email releases directly through the Darktrace Mobile App instead of logging into the VPN.
The 2022 Qatar World Cup showcased the world’s first “connected stadium” concept, where all eight venues were managed through a unified technology platform. This YouTube video show organizers of 2022 Qatar World Cup has selected Darktrace to provide advanced cybersecurity protection, defending the global tournament from potential cyber threats and attacks.
Microsoft
The City of Cape Town modernized its contractor access system by replacing its legacy on-premises VDI with Microsoft Windows 365, in partnership with Microsoft, First Technology, and BUI. The transition streamlined user onboarding, reduced infrastructure costs, improved performance visibility, and enhanced overall user experience. With Windows 365 and Microsoft Entra ID, the city strengthened security through multi-factor authentication and conditional access policies, ensuring secure, role-based connectivity. The IT team benefits from real-time insights into user sessions and system performance, enabling faster issue resolution and proactive support. This transformation has allowed contractors to work more efficiently and securely, ensuring uninterrupted progress on critical city projects and public services.
Discovery Bank has implemented Microsoft Azure, Azure Databricks, and Azure OpenAI to create an AI-driven data platform supporting its shared-value banking model and personalized financial services. The AI-powered infrastructure enables the bank to guide clients toward the next best financial actions, improving customer satisfaction and delivering a 500 percent ROI.
Using Azure OpenAI Service, Discovery Bank developed an AI assistant that provides agents with instant access to client insights, product details, and process information through a chat interface. This innovation has significantly reduced training time, enhanced service quality, and empowered the bank’s 200 agents—who handle about 3,000 calls daily—to deliver more personalized, proactive financial support. As a result, agent feedback and customer satisfaction ratings have steadily improved.
Channel partners
Over 90 percent of cybersecurity sales in EMEA go through partners. Winning the market requires packaging compliance-centric offerings aligned to NIS2 and local laws: compliance accelerators, evidence-ready configurations, and managed audit support. Vendors that pre-map controls to NIS2 (or national equivalents) enable partners and clients to move from “checklist” compliance to sustained operational security.
EMEA’s cyber market growth is driven by regulatory pressure (NIS2 and tighter national data rules), rapid cloud and IoT adoption, and rising state-level and supply-chain threats. For vendors and partners this creates a twofold mandate: deliver advanced detection and prevention technologies and make those capabilities operational through training, managed services, and local presence. Successful vendors will be those that sell not only software but repeatable outcomes — faster detection, validated recovery, and demonstrable compliance.
EMEA’s path to a resilient cybersecurity future is paved by partnerships: vendors that build integrated, AI-assisted platforms; distributors that convert technology into deliverable services; and clients that demand measurable outcomes. The market reward is large — but only for those who embed security into products, partner ecosystems, and operational practices from day one.
Revathy Reghunath
