SportsMark picks WinMagic Encryption technology to protect sensitive data at London 2012 Olympic Games

Infotech Lead U.K: SportsMark, Omnicom-owned global sports marketing, event management, and corporate hospitality company, has selected WinMagic’s SecureDoc data security and encryption software to protect critical program data for the London 2012 Olympic Games. Of the many events SportsMark will be involved this year include Super Bowl, The Masters, and the America’s Cup World Series.

For four years, SportsMark has been working very hard for this event. They worked side by side with its clients to create supreme guest experiences and also optimize their brand building and sales objective. SportsMark’s clients will host more than 45,000 guests throughout the Olympic and Paralympic Games. It will work with a staff of over 1,000 and manage tens of thousands of Olympic event tickets on behalf of their 15 clients.

“We’ve been working with SportsMark for quite some time and we’re very pleased that they selected SecureDoc as their data encryption solution to protect the personal information of all the guests they’ll be hosting during the London 2012 Olympic Games,” said Mark Hickman, worldwide vice-president of sales at WinMagic Inc.

SportsMark’s information services team determined that they required a rapid OS and encryption deployment ready for a highly mobile and diverse workforce to securing log in onto any of their laptops at any of the locations.

“WinMagic SecureDoc was clearly the answer to our requirements,” said Scott Shuemake, systems engineer at SportsMark. “We needed an encryption solution that we could quickly and easily implement, manage centrally and provide all temporary staff with access to all the devices, so we had the flexibility to move staff around the hospitality venues across London, sometimes at short notice,” Shuemake added.

For Olympic and Paralympic games, SportsMark group has contracted 1000 temporary hospitality staff to work in more than 15 offices around central London. These staff will be supplied with rented laptops that require the hard drive to be fully encrypted.

The technical solution consisted of 300 temporary licenses of WinMagic SecureDoc and SecureDoc Enterprise Server. This helps to install the SecureDoc packages and provide recovery. SportsMark also utilized WinMagic consultancy services to ensure the smoothest and quickest deployment in the fastest possible timeframe. At the end of the project, SportsMark will take advantage of SecureDoc’s Crypto erase feature to decommission the devices used for the event.

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