Bollywood star Priyanka Chopra has replaced Alia Bhatt as Intel Security’s Most Sensational Celebrity to search for online in 2015.
Cybercriminals keep a lookout for ways to take advantage of consumer interest around popular culture events including award shows, TV show premieres, film music launches, celebrity breakups, and more.
Almost 11.47 percent of all links generated while evaluating the top ten celebrity names (coupled with search terms ‘Torrent’, ‘HD Download’, and ‘Free MP4’) led to malware ridden or suspicious sites, said Intel Security research in a statement.
“Cybercriminals capitalize on consumer interest around popular culture by luring unsuspecting consumers to risky sites to steal sensitive personal data. At Intel Security, our endeavor is to educate and empower consumers to stay safe online. For the ninth consecutive year, our initiative highlights the problem of risky websites,” said Venkat Krishnapur, head of Intel Security Group- India Engineering Centre.
The study uses McAfee WebAdvisor, using SiteAdvisor site ratings to determine which sites are risky to search when attached to celebrity names on the Internet and calculates the overall risk percentage.
Several female celebrities such as Priyanka Chopra (no. 1), Shraddha Kapoor (no. 2), Jacqueline Fernandes (no. 4), Kangana Ranaut (no. 5), DeepikaPadukone, Emran Hashmi as well as Sunny Leone (joint position – no. 7), Alia Bhatt (no. 8) and Kareena Kapoor (no. 10) feature in the top 10 list of Most Sensational Celebrities 2015 edition.
Only four male celebrities made it to the top 10 list this year, said Intel Security.