Norton adds new features to its Mobile Security for Android

Norton Security

Norton by Symantec announced the latest version of Norton Mobile Security for Android, its flagship mobile solution.

The cyber security solution provider has added App Adviser feature in the enhanced offering.

This feature deploys protections against malicious apps and other sophisticated threats on Android devices.

The update also includes a Report Card feature and integration with Norton Safe Search and Web Protection.

“We are seeing a significant uptick in customers installing Norton mobile solutions and believe it is due to people seeking ways to protect their devices, which are loaded with sensitive and personal information,” said Fran Rosch, executive vice president, Norton Business Unit, Symantec.

“With every update to Norton Mobile Security, we aim to enhance security capabilities and increase proactive protections to fend off today’s privacy risks and security threats.”

Mobile apps can access and control an ever-increasing amount of personal data and content stored on mobile phones, including photos and videos, health records and financial information.

ALSO READ: Norton by Symantec launches new security solution in India

Today, hackers are enhancing their skills and hiding malware inside applications to steal personal information and profit.

Since January 2016, Symantec has identified 6,464,472 new pieces of malware apps and 5,741,834 new pieces of greyware – apps with potential privacy issues or intrusive behaviors.

Symantec said the newly added Report Card feature gives Norton Mobile Security for Android users a 360-degree view of their mobile device’s security and privacy status.

Within this feature, subscribers can take advantage of the enhanced Privacy Report and see where mobile apps are sending their photos and other personal information.

It also offers an easy-to-understand list of potential privacy vulnerabilities, like past unsecure Wi-Fi connections, so users can understand what data might be at risk and course correct.

This solution is also integrated with Norton Safe Search and Web Protection to protect users from visiting malware-infected sites and blocks phishing websites helping to protect devices from sites that can install ransomware, Trojans and other threats.

It also protects users by displaying a website’s safety and shopping ratings before a user visits the site.

In the event a device is lost or stolen, Norton Mobile Security for Android also includes anti-theft capabilities and contacts backup to help users find their device and restore lost information.

Norton Mobile Security is also compatible with iOS devices. A one-year Norton Mobile Security subscription is available for purchase for $29.99.

Mobile security market shows a promising picture for the future growth of mobile device security and data protection solutions.

Research firm MarketsandMarkets forecasts that the global mobile security market will grow from $1,507.7 million in 2014 to $5,754.8 million by 2019, at a CAGR of 30.7% percent.

In terms of regions, NA is expected to be the highest market in terms of market size, whereas Europe and APAC are expected to experience increased market traction, during the forecast period.

Arya MM

[email protected]

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