McAfee prices new LiveSafe service at $79.99 for 12-month subscription

Infotech Lead India: McAfee on Tuesday said its LiveSafe service will be available through select retailers for $19.99 for a 12-month subscription when purchased with a new PC or tablet.

The price will be $79.99 for a 12-month subscription for consumers’ existing PCs and tablets.

McAfee LiveSafe will also come pre-installed on Ultrabook devices and PCs from Dell starting on June 9, 2013.

McAfee LiveSafe service is the first unlimited cross-device security service to use facial and voice recognition technology to protect users’ digital lives.

According to a recent global survey conducted by McAfee, more than 40 percent of households own five or more Internet-enabled devices, which contributes significantly to a user’s risk of exposure to online threats.

Nearly 90 percent of consumers around the world report owning more than one digital device, and more than 60 percent have three or more devices.

The survey says more than 50 percent of consumers spend at least 15 hours a week, or two hours a day, using their devices for personal reasons. In the U.S., consumers put a high price tag on the digital assets stored within their devices, saying that they are worth nearly $30,000.

U.S. Consumers also cited that personal memories such as photos and video files are the most valuable of all their digital assets and that when it comes to security, identity theft is their top concern.

McAfee LiveSafe service includes McAfee Anti-Theft, which utilizes Intel Anti-Theft Technology and is designed to protect consumers’ personal information and keep their PCs safe and secure in the event they are lost or stolen.

McAfee LiveSafe service also brings an innovative application of Intel Identity Protection Technology (IPT), a tamper-resistant hardware authentication mechanism.

By combining Intel IPT with facial and voice recognition, McAfee LiveSafe service customers with a 4th generation Intel Core processor-based Ultrabook devices will be able to take advantage of this unique multi-factor authentication capability giving consumers a deeper level of trust and protection.

Ultrabook device owners also will receive the added benefit of the McAfee Security Advisor service, providing immediate answers to all their security questions.

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