McAfee adds new features to mobile security offerings

Infotech Lead America: McAfee has added new features to its mobile security offerings.

The enhanced version of McAfee Mobile Security features App Lock, a new app privacy technology, as well as a refreshed user interface.

Android smartphone and tablet users will benefit as they can protect personal information living inside their mobile apps.

Facebook, LinkedIn and Gmail, some of the most commonly used apps on the Android platform, don’t require a log-in each time they’re launched. App Lock, which safeguards against this privacy danger, allows Android users to protect installed apps against misuse by locking them with the same PIN that’s tied to their McAfee Mobile Security account.

McAfee claims that it is the first to include this feature as an integrated part of a comprehensive mobile app privacy solution.

Infonetics Research recently said it expects mobile security client software revenue to grow 63 percent in 2012 on the heels of 76 percent annual growth in 2011.

The much bigger desktop/laptop security client software segment is forecast to grow at a comparatively modest 0.9 percent compound annual growth rate from 2011 to 2016.

Symantec (#1) and McAfee (#2) continue to lead the security software market, though upstart mobile and hosted vendors could soon shake up the market share landscape.

“From photos to emails to credit card numbers, our mobile apps hold invaluable data that is often left unprotected and vulnerable,” said Ari Jaaksi, senior vice president and general manager, mobile engineering and operations at McAfee. “App Lock allows consumers to block nosy friends, thieves and hackers from invading their privacy and stealing personal information. And for parents whose children have access to their phones, it can be used to control which apps the little ones can access.”

In addition to App Lock, the update includes features designed to streamline the user experience and improve protection efficiency. A redesigned user interface provides a consistent experience across all McAfee consumer solutions and a simple-to-use color-coded system that makes it even easier to scan for threats.

A free trial of McAfee Mobile Security software is available on Google Play, and is available for purchase at $29.99.

Also, current McAfee Mobile Security subscribers can update their app to the new version to enjoy the new features.

McAfee Mobile Security functionality is also available in McAfee All Access, which provides protection across your PCs, Macs and mobile devices.

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