Louis Vuitton’s South Korea unit reported a cyberattack in June that led to the leak of some customer data, including contact information.
The company confirmed that no financial information was compromised. It discovered the breach on Wednesday and has since notified government authorities and taken measures to contain the incident and strengthen system security.
This breach adds to growing concerns, as South Korea’s data protection authority is already investigating two other LVMH-owned brands — Christian Dior Couture and Tiffany — for similar data leaks reported earlier this year.
Investment focus
LVMH is ramping up its investment in technology to enhance operations, improve customer experience, and maintain its competitive edge in the luxury market.
The company has partnered with Google Cloud to develop a centralized AI-powered data platform that serves its 75 maisons. This platform enables advanced capabilities in predictive analytics, supply chain efficiency, pricing optimization, and personalized customer interactions, supporting around 40,000 users across the group. AI tools are also used by in-store advisors at brands like Tiffany and Louis Vuitton to tailor services to individual clients.
LVMH has committed approximately $1.3 billion in ICT spending, with a strong focus on artificial intelligence, cloud infrastructure, big data, and personalization. It is investing in generative AI tools that help designers with inspiration and creation while maintaining brand identity. The company promotes a “quiet tech” philosophy, integrating innovation in a way that enhances the customer experience without disrupting the luxury atmosphere, according to GlobalData report.
In addition to internal development, LVMH actively supports external innovation through partnerships and startup incubators like La Maison des Startups. It recently recognized startups offering AI-powered 3D modeling, personalization engines, and sustainable packaging solutions. The group is also expanding its digital footprint in China through a strategic alliance with Alibaba Cloud, Reuters news report said.
These initiatives are part of LVMH’s long-term digital transformation strategy aimed at ensuring operational resilience, adapting to market slowdowns, especially in the U.S. and China, and reinforcing its sustainability goals, The Wall Street Journal reports.
Rajani Baburajan
