Kaspersky strategies to tap large Indian enterprises

Kaspersky Lab shared its strategies to tap large enterprises in India for its security solutions.

Altaf Halde, managing director, Kaspersky Lab, South Asia, said the security company will improve its engagement with large enterprises. At present, it works with less than 100 enterprises.

“We have a huge market to tap. We just started working with Comguard as our national distributor and we will add a significant number of enterprises to our list this year,” Halde told InfotechLead.com.

Kaspersky Lab’s main challenge is to compete with established security solution providers such as Trend Micro, Intel’s McAfee, Norton, Symantec, etc.

Kaspersky Lab’s India head admits that the game will not be easy in India. But it will approach enterprises to test its solutions. “These enterprises may be working with established players. But they will be able to offer us some share of their security budget initially. From there, we will build market share.”

For instance, Kaspersky Lab will approach enterprise CIOs with security solutions for a branch / cloud offerings, etc. This will assist enterprises not to alert their present security settings. “We are strong in our cloud offerings,” Halde added.

Comguard is confident of achieving business in India, though Kaspersky Lab is a new player in the enterprise market. “We will build proof of concept centers in Mumbai and Delhi to share knowledge about Kaspersky security solutions. We are building strong presence in the Middle East. The same can be done in India as well,” said Spectrum Group CEO Ajay Singh Chauhan.

Globally, Kaspersky Lab has over 250,000 corporate clients. This list includes both SMBs and large enterprises.

Kaspersky Endpoint Security for Business delivers tools and technologies to enable companies to see, control and protect all endpoint devices. It combines its technologies and tools into four tiers, each of which adds its own layer of protection against cyber-threats.

The first level, Core, contains award-winning anti-malware technologies. Next come the Select and Advanced tiers, offering modern endpoint control and encryption. Finally, Total level security provides the best protection for each area of the network – web, mail and collaboration servers alike.

At every level the Kaspersky Security Network provides cloud-assisted protection to every component, and Kaspersky Security Center tools help IT specialists to manage the whole company’s IT defenses from a single console.

At a recently held press meet in Delhi, Kaspersky Lab tried to emphasize that Gartner Magic Quadrant for Mobile Device Management Software recognized Kaspersky lab as one of 18 software providers – out of more than 100 which were evaluated – that meet the technical and business requirements for inclusion in the Magic Quadrant.

Kaspersky Lab’s mobile device management (MDM) product – Kaspersky Security for Mobile integrates mobile endpoint security technologies and efficient mobile device management capabilities.

Kaspersky Lab was also named a Leader in the Gartner Magic Quadrant for Endpoint Protection Platforms, the second year running that the company achieved this coveted status.

In addition, Forrester Research also recognized Kaspersky Lab as one of the leaders in the market of endpoint security solutions.

According to Forrester, Kaspersky Endpoint Security has made significant improvements in its enterprise support features.

Highlighting the extensive security strength and attractive pricing of KES, Forrester expects many organizations to consider Kaspersky Lab’s endpoint security solution for their short-list.

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