Kaspersky Lab has appointed Maxim Mitrokhin to the position of Managing Director of Kaspersky Lab Asia Pacific.
Based in Singapore, Maxim will spearhead the company’s dynamic growth strategy in the region.
Serving the company since 2008 as the Director of Operations in APAC, Mitrokhin is now responsible for continuing Kaspersky Lab’s business growth in the region with a focus on reinforcing B2C market share, as well as driving channel engagements and development in the B2B sector.
Prior to joining Kaspersky Lab, Maxim held senior leadership roles at several high-growth companies including American Power Conversion and USP CompuLink.
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Commenting on the appointment, Garry Kondakov, chief business officer, Kaspersky Lab, said, “Kaspersky Lab’s APAC team is in top gear, as we take on the challenge of maintaining growth in the B2C market as well as expanding our enterprise security portfolio in the region.”
Kondakov added, “With Maxim at the helm, I am confident that his wealth of operational expertise and thorough understanding of the Kaspersky Lab proposition will push development forward in the SMB and enterprise markets and drive new initiatives and business growth.”
In response to the appointment, Mitrokhin, said: “I am excited to lead and grow an already highly successful business in the Asia Pacific region. Our evolving portfolio of B2B products and business solutions combined with the strength of our channel network puts us in a great position to explore and exploit the full potential of the Asia Pacific market. I look forward to working with the team and our business partners to give the best to our users.”