Nissan has deployed Adobe’s Marketing Cloud platform globally to deliver a unified digital marketing strategy for Renault-Nissan Alliance.
Nissan, which manufactures vehicles in 20 countries and regions around the world to manage three brands Nissan, Infiniti and Dustan, has rolled out Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Social from the Adobe Marketing Cloud.
The car manufacturer aims to optimize cost efficiency through data analytics and asset management and to drive market growth for digital users.
In the past, Nissan had managed digital marketing independently in each region, preventing it from maintaining a unified image, and proving challenging to fully leverage the power of the global brand.
To draw the capabilities of all regions, Nissan’s global marketing division made the decision to transform its digital marketing direction by deploying a shared digital marketing platform for Renault-Nissan Alliance.
Besides Adobe Marketing Cloud, the company also selected Adobe Digital Publishing as its corporate publishing solution.
The solution has enabled Nissan’s marketers and creative team members in each location to establish a platform to deliver personalized and targeted communications catering to each customer through a range of digital channels including mobile, social and dealer networks, and to leverage unified brand assets.
“Nissan has launched a new platform which encompasses four brands across three organizations. The Adobe Marketing Cloud will help us drive our brand and customer experience on a range of channels including mobile, across the entire world,” said Nissan’s DeLu Jackson, general manager and chief digital officer, Global Marketing Strategy Department.
Last month, Adobe unveiled new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech.
Shilpa Khatri
editor@infotechlead.com
