Morrisons selects Apigee for digital business acceleration

U.K. supermarket chain Morrisons has selected Apigee, a developer of intelligent API platform for digital business acceleration.

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If a comparable grocery shop is cheaper at supermarkets such as Aldi, Lidl, Tesco, Sainsbury’s and Asda, Match & More mobile app users will automatically get the difference back in points on their card. Apigee’s API platform enables the delivery of data to mobile apps to assist Morrisons to bring this loyalty program to market.

Morrisons is rolling out a range of services requiring the exposure of customer data and services — via APIs — from a number of its partners. This includes personal data, loyalty card information, digital/ physical vouchers, promotions and perzonalisation of mobile offers.

The Match & More mobile app provides a live stream of personalized offers based on their interests, offers available in their local store, personal shopping lists and a live account balance. The Match & More card is now available across the country in all Morrisons stores.

“Apigee has helped us to streamline digital and technology processes within Morrisons to allow the creative teams to concentrate on the experience rather than create disparate front end systems for each activity,” said Tom Foster, head of Platform Strategy and Architecture at Morrison  Supermarkets.

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