Mobile commerce is growing at nearly three times the rate of overall ecommerce, said a research by PayPal and Ipsos.
The multi country average compound growth rate for mobile commerce is projected at 42 percent against 13 percent for overall e-commerce, from 2013-2016.
Smartphone purchases are driving nine percent of online spend and purchases made on tablets account for only five percent of online speed.
33 percent of online shoppers surveyed report having purchased something via smartphone in the past 12 months and 20 percent report making a purchase via tablet.
59 percent of smartphone shoppers are between 18 to 34 years old against 44 percent of total online shoppers.
China, Turkey and United Arab Emirates dominate smartphone shopping. UAE online shoppers attribute on average 24 percent of their online spend to smartphone purchases, Chinese with 21 percent and Turks in third at 19 percent.
68 percent of Chinese online shoppers use smartphones to make a purchase, while UAE and Turks with 57 percent and 53 percent respectively.
Globally, 64 percent of smartphone shoppers have purchased via an application and 52 percent have purchased via a mobile web browser.
36 percent said they had searched for product information on my smartphone in the past 12 months, 27 percent had used my smartphone to help locate/find information about a store or business” and 25 percent had “read customer or user reviews from my smartphone.
A major reason that people have not switched to shopping on mobile devices is because they do not see any difference in shopping from mobile devices versus shopping on their desktop or laptop.
Those who have shopped on their smartphone in the past 12 months stated different reasons for not doing so more often the screen size is too small and prefer to purchase online from a laptop or desktop.
editor@infotechlead.com
