Accenture to acquire digital consulting company Brightstep

IT services provider Accenture is set to acquire Brightstep, a Swedish digital consulting company focusing on digital content and commerce solutions.

The purchase of the Stockholm-based Brightstep will enable Accenture Interactive to offer expertise of professionals trained in digital commerce solutions from Intershop, hybris software and Adobe. Accenture did not disclose terms of the transaction.

Brightstep, employing more than 60 people, provides services for digital platform selection, development, implementation and maintenance delivered to companies in the retail, fashion, telecommunications and resources industries. The company, founded in 2001, delivers consulting and implementation work around Adobe Marketing Cloud solutions, including Adobe Experience Manager, Adobe Analytics and Adobe Target.
Accenture on
“We’re seeing many European companies across industries including retailers and industrial equipment manufacturers ramping up their investments in digital content and commerce and they’re looking for us to help them transform the digital customer experience,” said Anatoly Roytman, managing director, Accenture Interactive, Europe, Africa, Latin America and global digital commerce lead.

In 2015, Accenture acquired Reactive Media, a digital agency in Australia. In 2013, Accenture acquired Fjord, a design and innovation agency with presences in Europe, the U.S. and Latin America. In 2013, Accenture acquired Acquity Group, adding skills and scale in omni-channel commerce services and leading digital platforms, such as hybris and Adobe, in the U.S. Reactive, Fjord and Acquity Group are all part of Accenture Interactive.

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