Accenture boosts digital capabilities with PacificLink acquisition

Accenture has acquired PacificLink Group, an independent set of full service digital agencies in Hong Kong, to strengthen its digital marketing and commercial capabilities in Greater China.

PacificLink comprises: PacificLink iMedia, Pixo Punch, LemonXL, AvantBiz Consulting and DMA Solutions.
The acquisition is expected to expand the capabilities of Accenture Interactive, part of Accenture Digital, in Greater China.

“The addition of the PacificLink companies is a bold and strategic move to scale our business in the region and strengthen our ability to meet the growing digital demands of our clients,” said Brian Whipple, senior managing director, Accenture Interactive.

AccenturePacificLink employs approximately 240 professionals in Hong Kong.

The addition of the PacificLink companies will also help the company scale its business in the region and meet the growing demand from the clients.

Over the past 17 years, PacificLink delivered digital marketing services in Hong Kong and across Asia.

Alvin Lam, founder and CEO of PacificLink, said, “Joining Accenture, a global leader for digital services, is a huge recognition of the hard work that our truly dedicated team has put in every day over the years.”

Rajani Baburajan

editor@infotechlead.com