The latest report from TrendForce has revealed the SSD market share in 2023.
Market Share Surge: The top five SSD module makers saw their combined market share rise from 59 percent in 2022 to 72 percent in 2023, signaling increased dominance by larger companies. These players leveraged their scale to negotiate better prices for NAND Flash, enhancing their competitive edge.
Growth in Shipments: SSD shipments in the retail market reached 118 million units in 2023, a 3.7 percent year-over-year increase. This growth was driven by the replacement cycle of PCs purchased during the pandemic, as well as increased demand for larger SSD capacities (over 2 TB) among gamers and content creators.
NAND Flash Production Cuts: In the second half of 2023, NAND Flash suppliers significantly reduced production to boost average selling prices (ASP), resulting in early purchases and increased SSD shipments.
Challenges Ahead: The demand for SSDs in new notebooks is expected to slow as most now feature SSDs by default. Future market expansion will depend on the demand for higher capacity and performance, posing challenges for retail brands. Additionally, Chinese manufacturers are closing the technology gap with PCIe5 and bolstering local production to overcome US sanctions.
The chart provides the 2023 market share breakdown of the top 10 SSD module makers in the retail market, as reported by TrendForce. Here’s the analysis:
Top 10 SSD Makers:
Kingston retained the top spot in the retail market due to its extensive sales network.
ADATA ranked second, catering to high-end and gaming enthusiasts.
Lexar and Kimtigo took third and fourth places by leveraging their positions in the Chinese market.
Biwin entered the top 10 at fifth place, focusing on the consumer market.
Other notable brands include Colorful (6th), Gigabyte (7th), Teclast (8th), PNY (9th), and Transcend (10th).
Kingston holds the dominant position with a significant 34 percent market share, reinforcing its leadership in the retail SSD market. Kingston’s broad product lineup and strong distribution networks help it stay ahead of competitors.
ADATA and Lexar both claim 11 percent market share, making them key players in the market after Kingston. ADATA’s focus on high-end products and Lexar’s strong position in the Chinese market contribute to their success.
Kimtigo ranks fourth with 9 percent market share, highlighting its growth, particularly in China, leveraging local manufacturing strengths.
Biwin secures fifth place with 7 percent market share, showing its growing influence in the consumer SSD market, with a focus on local branding in China.
Colorful takes sixth place with 5 percent. The company uses proprietary controller technology to improve cost efficiency, which helps boost its position in the SSD sector.
Gigabyte and Teclast are tied for seventh and eighth places, each holding 2 percent market share. Gigabyte’s gaming sector strength and motherboard reputation contribute to its position, while Teclast remains competitive globally.
PNY and Transcend round out the top 10 with 1 percent market share each. PNY benefits from e-commerce growth, while Transcend focuses more on industrial control products.
Others account for 17 percent of the market, which includes smaller, less dominant SSD manufacturers.
Overall, the top five companies (Kingston, ADATA, Lexar, Kimtigo, Biwin) collectively control 72 percent of the market, indicating significant consolidation among a few key players. Smaller manufacturers face intense competition as the bigger players use scale to dominate the market.
The SSD market remains competitive but faces potential hurdles with slowing demand for upgrades and replacements.
