Dell Technologies announced Project APEX to simplify how its enterprise customers and partners access Dell technology on-demand — across storage, servers, networking, hyper-converged infrastructure, PCs and other solutions.
Project APEX will unify the company’s as-a-Service and cloud strategies, technology offerings, and go-to-market efforts. Businesses will have a consistent as-a-Service experience wherever they run workloads including on-premises, edge locations and public clouds.
“Project APEX will give our customers choice, simplicity and a consistent experience across PCs and IT infrastructure from one trusted partner—unmatched in the industry,” said Jeff Clarke, chief operating officer and vice chairman, Dell Technologies.
“By the end of 2021, the agility and adaptability that comes with as-a-Service consumption will drive a 3X increase in demand for on-premises infrastructure delivered via flexible consumption/as-a-Service solutions,” Rick Villars, group vice president, Worldwide Research at IDC.
The new Dell Technologies Cloud Console will provide the foundation for Project APEX and will deliver a single, seamless experience for customers to manage their cloud and as-a-Service.
Businesses can browse the marketplace and order cloud services and as-a-Service solutions to quickly address their needs with a few clicks. Customers can deploy workloads, manage their multi-cloud resources, monitor their costs in real-time and add capabilities.
Dell Technologies Storage as-a-Service (STaaS), available in the first half of next year, is an on-premises, as-a-Service portfolio of storage resources that will offer block and file data services and a range of features.
STaaS is designed for OPEX transactions and allows customers to easily manage their STaaS resources via the Dell Technologies Cloud Console.
Dell Technologies Cloud as-a-Service offerings
Customers can get started with hybrid cloud for as low as $47 per instance per month with subscription pricing.
Dell Technologies is extending Dell Technologies Cloud Platform subscription availability to the United Kingdom, France and Germany with global expansion coming soon.
Dell Technologies Cloud PowerProtect for Multi-cloud service helps customers protect their data and applications across public clouds in a single destination via a low latency connection to the major public clouds.
Businesses save costs through the PowerProtect appliance’s deduplication technology and realize additional savings with zero egress fees when retrieving their data from Microsoft Azure.
The pre-configured pricing makes it simpler for customers to select Dell solutions with a pay-per-use experience. Dell Technologies partners globally will receive a rebate up to 20 percent on Flex On Demand solutions.
Dell Technologies Cloud Console is available now as a public preview in the United States with EMEA availability planned for the first quarter of 2021.
Dell Technologies Storage as-a-Service will be available in the U.S. in the first half of 2021.
Dell Technologies Cloud Platform instance-based offerings with subscription pricing are available in the United States, France, Germany and the U.K. Dell Technologies Cloud PowerProtect for Multi-cloud is now available in the U.S., U.K. and Germany.
Flex On Demand is available in select countries in North America, Europe, Latin America and the Asia-Pacific region.