Is weak PC market prompting brands to take survival measures?

Dell brings new Inspiron Series laptops
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PC brands are sketching survival tactics amid the global PC market is slumping due to sluggish demand, ABI Research finds.

Apple and Samsung witnessed their shipments falling from 62 percent to 54 percent as the market shrinks.

Amazon and Huawei will focus on tablets despite the dwindling figures. However, not all vendors share this mentality.

Dell and HP will shift their focus on providing 2-in-1 systems based on Windows. 2-in-1 devices are thought to provide a better productivity experience in enterprise, as they offer users the best of both the tablet and laptop worlds.

The research firm says that features such as full QWERTY hard keyboards, folding form factors, productivity apps, and larger screens fuel their demand in the workforce.

Also, this is an area in which Apple has yet to launch product.

“Amazon and Huawei may successfully buck the trend, but each company is taking a drastically different stance on how to best accomplish this,” says David McQueen, Research Director at ABI Research.

“Amazon managed to move away from raising revenue through hardware to recurring digital content sales, but Huawei, and even Lenovo for that matter, are instead looking to form a wider product suite that includes tablets in addition to their legacy PC and smartphone products,” McQueen added.

Meanwhile, Chinese electronics company  Xiaomi plans to follow in Huawei and Lenovo’s footsteps recently announcing a tie-up with Microsoft to ship Microsoft Office and Skype on Xiaomi’s Android smartphones and tablets.

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