VeriFone Systems announced Way2ride mobile app to assist New York City taxi passengers.
Way2ride is currently available for iOS and Android smartphones.
Once inside the cab, passengers can pay at any time with a tap of their phone.
Digital receipts are stored in the app and accessible at Way2ride.com for tagging and expensing of business trips.
After the New York launch, VeriFone will be expanding Way2ride acceptance throughout its network of more than 70,000 payment-enabled taxis worldwide.
Way2ride uses VeriFone’s Zoosh sound-based technology to check passengers into their ride, allowing for secure transmission of payment information through the cloud.
Way2ride is VeriFone’s first commercial deployment of the Zoosh technology, which utilizes the speakers and microphones of smartphones to securely exchange encrypted data between devices, allowing app developers to unlock the potential of non-NFC smartphones to deliver single-tap functionality alongside their NFC solutions.
VeriFone’s open API cloud platform currently supports taxi and for-hire vehicle implementations (e.g., in-taxi interactions). Future releases will address additional verticals, such as petroleum (e.g., interactions in the C-store and at the pump).
