Infotech Lead America: Go Daddy, Web hosting and domain name provider, has acquired cloud-based financial management application company, Outright.
The acquisition of Outright will assist Go Daddy to offer business management applications in the SME market.
Outright provides simple, data-driven and community-enabled business management applications to small business owners. It serves 200,000 customers, mostly small businesses and entrepreneurs.
Go Daddy did not disclose the financial details.
The strategic purchase gives Go Daddy access to Outright’s finance application that automates small-business accounting tasks by organizing them effectively and efficiently. The Web and mobile application imports data from marketplaces, such as PayPal, eBay, Amazon and Etsy, as well as bank accounts and credit cards.
“Outright.com has built easy-to-use software that streamlines the work involved with running a start-up or small business the taxes, income, profits, expenses and other financial data that can be an administrative distraction for business owners. As an entrepreneur, if you’re not worried about managing finances for hours every month, you can devote more time to building your business,” said Go Daddy CEO Warren Adelman.
Outright customers will have the benefit of Go Daddy’s suite of cloud-based services and customer service.
As part of the deal, former Outright CEO, Steven Aldrich, is now Go Daddy’s Senior Vice President of Applications. Other Outright staff also joined Go Daddy, including Outright co-founder Ben Curren.
“Joining Go Daddy feels like a move that was just meant to be. We are combining forces with a company that has built a billion dollar business with the simple idea of providing great products and a brand of service that delights customers,” Aldich said.