Tata Communications has introduced its mobile VoIP platform, a hosted, white label solution that allows mobile network operators (MNO) and other retail voice providers to deliver and monetise innovative converged IP communication services.
The mobile VoIP platform offers a rich feature set that enables operators to quickly roll out packages that create competitive differentiation among user communities such as roamers, migrants, and digital natives exploiting internet reach.
Tata Communications’ mobile VoIP platform gives MNOs the ability to offer customers a simple, converged communication service across voice, chat, video and file sharing, enhancing the customer relationship value chain and thereby improving customer loyalty.
The mobile VoIP platform enables operators to launch their own branded mobile VOIP app and make it available on all the major smartphone and desktop platforms. The app will be directly integrated into the existing user management, billing and reporting platforms through a web API.
“Mobile operators are looking for ways to evolve their services portfolio to better meet the needs of their end users,” said Christian Michaud, senior vice president, Product and Business Strategy, Global Voice Solutions, Tata Communications.
OTT services are becoming popular with the growing adoption of smart phones and tablets. End users today have many choices for voice communications and are looking for the ability to have rich conversations with their contacts across numerous devices and multiple screens. Mobile network operators are constantly looking to introduce innovative offerings that will cater to this demand.
Tata Communications’ mobile VoIP platform is part of its Voice Business Apps suite, and aligns to the company’s existing strategy of providing industry-leading hosted and managed services for service provider customers. The mobile VoIP platform is built to address mobile operators’ need to increase revenue and monetise mobile innovation.
Consumers using the app will see who’s available to chat, message, talk or video call. All address book contacts will be automatically visible, and popular social networking contacts can be easily synced. Enhanced features include instant video conferencing, follow-me, private numbers, voicemail, identity numbers and local numbers in geographies where permissible.
A full suite of IP-PBX features also opens opportunities for retail service providers in the SMB/SME space.
