Storage predictions for 2013: Symantec

Infotech Lead India: Security software provider Symantec has revealed the following predictions for the storage arena in 2013.

  • Software defined data center becomes the new buzzword

–       Software defined data centers will take on cloud computing to become the new industry buzz word.

–       Software defined storage will have significant impact on cloud, appliances and SSDs/Flash storage implementations.

–       Commodity hardware, appliances and cloud will become increasing reliant on smart software that will define and drive the future of data center computing.

  • Industry adopts flash storage, begins to replace tier one storage

–       There will be an increase in solid state/flash storage adoption.

–       Flash Storage will be trialed at nearly every fortune 1000 enterprise within the year, and will begin to replace tier one storage.

  • The target dedupe appliance market will be disrupted & replaced by integrated backup appliances

–       Deduplication at the storage target will increasingly be replaced by deduplication closer to the source.

–       Purpose built deduplication appliances will be replaced with integrated backup appliances that combine source and target deduplication, backup software, replication, snapshots, security and cloud integration in a single appliance.

  • Big Data investments stay small but risks increase dramatically

–       Big Data projects will increase dramatically, but the monetary investments by brand name vendors will stay small. New high price infrastructures will be prohibitive so organizations will turn to more targeted do-it-yourself, project-based investments using open source Hadoop.

–       The risks associated with Big Data will significantly increase, especially when it is inefficiently stored and managed. New information governance best practices will arise to help keep data sets from getting too large and burdensome while ensuring data is accessible, protected, and properly retained.

  • Cloud outages become more prevalent even though cloud is increasingly used to protect information

–       Companies of all sizes will need to adopt better cloud management tools to protect their data because cloud outage problems will get worse before they get better.

–       There will be a significant increase of cloud outages in 2013, resulting in millions of dollars lost.

–       Outages will get worse and have a more significant impact on the industry, yet companies will continue to pour resources into cloud offerings.

–       Infrastructures that have scaled quickly with hand-written code and that utilize inefficient shared resources will result in major outages and some black eyes for the cloud computing market.

–       However, backup and disaster recovery appliances and cloud service providers will begin to innovate more secure and efficient recovery of data and applications.


  • Hypervisor market share will dramatically change with greater diversity of virtualization solutions.


–       The market share of hypervisor vendors will begin to balance out between the largest vendors, with each taking close to an equal market share as the market continues to grow exponentially.

–       Organizations of all sizes will evaluate and adopt multiple hypervisors into their virtualization and computing environments.

–       This hypervisor diversity will cause specific hypervisor point tools to be ripped out and replaced by platforms with more capabilities that support multiple hypervisors, physical, virtual, snapshot and cloud based infrastructures for backup, recovery and management.

–       As a result, more SMBs will become 100 percent virtualized and using multiple hypervisors in both testing and production environments.

  • Defensible deletion and predictive coding become information governance mainstays


–       Defensible deletion will emerge as the central approach to overcoming the costs and legal risks associated with managing out of control data proliferation.

–       Predictive coding will become mainstream and overturn traditional thinking that manual, linear document review is the gold standard and meets legal hold requirement.

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