Sonus and Juniper Networks to deliver Cloud-based video experiences

Infotech Lead America: SIP communications provider Sonus Networks and Juniper Networks will deliver Cloud-based Unified Communications (UC) and video experiences to enterprises.

As part of their new initiative, the combined Sonus and Juniper solution will help service providers simplify network design, reduce costs and effectively monetize networks through delivery of new tiered service offers.

Enterprises will benefit as Gartner says mobile data traffic will experience a 70 percent CAGR from 2011 through 2016. Video is expected to account for over 50 percent of all mobile traffic over the coming five years.

Through this integration, real-time interaction between Sonus Session Border Controllers (SBCs) and Juniper’s routing and forwarding plane during the establishment of a UC session permits a level of quality of service (QoS) delivery that is not possible in isolation.

Service providers that leverage this capability can operate their existing networks in a highly cost-effective manner carrying voice, video and UC traffic.

In addition, it ensures delivery of tiered levels of services by dynamically assigning network resources to a communication session based on predefined policies, improving service delivery, enhancing user experience and optimizing network utilization.

Use of video across enterprises is reaching mainstream portions as 71 percent of businesses are using, evaluating or planning to use extranet videoconferencing for B2B collaboration, according to Nemertes Research.

Currently 65 percent of UC deployments are premises-based, though that is expected to drop to 31 percent as future deployments move more to the Cloud according to a survey by Webtorials.

“Juniper and Sonus share a commitment to our global telecommunications service provider customers of providing seamlessly integrated network components that dynamically respond to network conditions to ensure particular levels of service,” said Aruna Ravichandran, vice president, product and solutions marketing of Juniper Networks.

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