India’s online shopping portal Snapdeal revealed trends from its Unbox Diwali Sale, indicating a significant evolution in consumer behaviour this festive season.
The website informed that it has sold 1.8 Million pairs of footwear, neary 12 tonnes of almonds, and found increased orders for Havan kunds, Incense Diffusers, Clay diyas, Flying lanterns, Home Safes and CCTV Cameras.
Uber cab rides and movie tickets were the most ordered services at Snapdeal.
For the festive season, Snapdeal has deployed more than 32,000 team members everyday of the month to deliver orders.
According to the shopping website, the most surprising trend was the sharp increase in willingness of customers across India to pay at the time of making the purchase instead of opting for cash on delivery.
This was in part driven by Snapdeal’s partnerships with eight leading banks this Diwali including with American Express, Axis Bank, Citi Bank, HDFC Bank, Kotak Bank, Standard Chartered Bank, State Bank of India and Yes Bank.
With the highest number of card partnerships, additional instant discounts ranging from 10-25 percent were available every day of the month, over and above the huge festive discounts already available on the marketplace.
One of the biggest card-based discounts – a maximum of Rs. 10,000 off on iPhone 7 turned out to be immensely popular among consumers.
Data showed that customers who bought electronics and furniture were the most likely to go for prepaid options.
Among the cities, Trivandrum had the highest share of prepaid orders, constituting a whopping 85 percent of the total orders from the city. The preference for prepaid transactions was the strongest in South India, followed by North, West and East in that order.
Customers also showed a clear affinity for larger, premium appliances. 60 percent of all LED TVs sold on Snapdeal had more than 40 inches screen size. Among refrigerators, 70 percent of the models bought were of more than 300 litres capacity.
