Salesforce appoints Mark Hawkins as CFO

CRM platform Salesforce has announced that Mark Hawkins will join the company as Chief Financial Officer, with effect from August 1, 2014.

As CFO, Hawkins will be responsible for leading the company’s global finance organization, reporting to salesforce chairman and CEO Marc Benioff.

Hawkins joins salesforce from Autodesk, where he served as CFO and executive vice president since 2009. He has more than 30 years of experience with leading finance organizations at global software and technology companies including Autodesk, Logitech, Dell, and Hewlett-Packard.

At Autodesk, Hawkins oversaw more than 50 acquisitions and played a key role in the company’s ongoing business model transformation, including its shift to cloud, mobile, and subscription services.

Current salesforce CFO Graham Smith, whose planned retirement was announced earlier this year, will remain employed full-time by the company as an advisor reporting to Benioff until March 31, 2015, to ensure a seamless transition.

Hawkins joins salesforce from Autodesk, where he has been CFO and executive vice president since 2009, leading the global finance, information technology and procurement organizations.

Hawkins also served Dell as vice president of finance and was responsible for global finance organization and global information technology solutions. He spent nearly 19 years in HP and held variety of finance and business management roles.

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