Revenue to boom from enterprise business apps on mobile devices

Infotech Lead Asia: Revenue associated with mobile workers using enterprise business apps on mobile devices is expected to nearly double over the next 5 years as a result of hundreds of millions of mobile workers using a growing number of mobile business applications.

Mobile business collaboration, productivity, process apps went mobile in a big way in 2012 according to Strategy Analytics.

“The consumer mobile experience has taught mobile workers to expect, even demand, access to information and applications from anywhere using mobile devices,” said Mark Levitt, director of Business Cloud Strategies research at Strategy Analytics.

“Mobile workers have moved beyond just mobile email and messaging to include other collaboration apps such as conferencing, productivity apps such as content authoring, and business process apps such as CRM and even ERP,” Levitt added.

The business imperative for workers to be productive while on the way to, from and at customer and other remote work sites is driving the rapid mobilization of business apps. Growth in secure application distribution through mobile device and application management (MDM and MAM) and Enterprise App Stores is helping to allay security fears and ensure compliance.

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