Retailers face significant challenges in getting new technologies rolled out to stores, latest NetSuite study conducted by RSR Research revealed.
RSR found that a strong majority of the retailers surveyed feel their existing technology or infrastructure is preventing them from moving forward with new omnichannel solutions.
Among the surveyed, 95 percent of retailers agree that the store and the digital experience must be brought together for a continuous, seamless experience. At the same time, 77 percent of retailers believe their legacy point-of-sale (POS) is preventing them from providing a consistent customer experience across channels.
“When it comes to how to support the convergence of digital and the full shopping journey, retailers are stuck – waiting for something better to come along than the disparate systems they have,” said Steve Rowan, Managing Partner of RSR Research and an author of the report.
“The reality is there are options out there, but even better-performing retailers are cautious in approaching them, fearing both the cost and the pain of making the change.”
The study found that many retailers are unsure of how to address these challenges. Replacing point systems like ecommerce or POS does not solve the underlying problem of a lack of visibility across the enterprise into customers, orders and inventory.
Earlier in October, NetSuite announced the opening of two major data center deployments in Europe – one in Amsterdam and the other in Dublin. Both data centres are expected to be operational this calendar year.
NetSuite’s EU data centres will enable companies to store their NetSuite business data physically in the European Union. NetSuite said this is especially significant given that the EU Court of Justice today declared the EU-US Safe Harbour framework invalid.
Arya MM
