Lojas Renner, a fashion retailer in Brazil, has deployed Oracle Retail to transform operations and speed up growth.
In 2014, Oracle said Oracle Retail solutions had supported fashion retailer Marisa of Brazil to ensure better customer experience.
Lojas Renner operates over 470 retail stores under the Renner, Youcom and Camicado brands. Lojas Renner is simplifying operations and offering a shopping experience to inspire its customers even further and continue to grow.
In 2014, Renner started an IT initiative to modernize technology and implement a standard solution in the primary Lojas Renner brand to drive productivity and efficiency.
“We chose modernize and simplify with Oracle Retail to reduce operating and support costs to prepare for Omnichannel in Brazil. This required Renner’s processes to be revised to conform to global best practices built into the Oracle solution,” said Emerson Silveira Kuze, chief information officer of Lojas Renner.
Prior to embarking on the implementation in 2015, Renner laid the plans and mapped out the functional and technical specifications followed by four phases of testing.
“We estimate that less than 5 percent of the Oracle Retail solution is customized mainly due to unique issues in Brazil such as legal and tax claims as compared to 30 percent of the previous platform. This new scenario will enable the company to make system upgrades more quickly,” said Emerson Silveira Kuze.
Ray Carlin, senior vice president and general manager of Oracle Retail, was instrumental in bagging the retail technology deal.
