Progress Software on Thursday announced the appointment of Melissa Puls as the chief marketing officer (CMO).
Puls will oversee the company’s marketing operations and communications strategy and will report to Progress president and chief executive officer Phil Pead.
She, who has 20 years of experience, most recently served as the vice president of Iron Mountain’s Global Demand Center, where she led demand generation, content marketing, web marketing, marketing operations, and creative services.
She developed a lead to revenue demand model at Iron Mountain, increasing both marketing’s contribution to revenue by over 600 percent and also lead to revenue conversion by almost 90 percent.
In addition, while at Iron Mountain, Puls improved marketing contribution to new revenue from 4 percent to 25 percent, increased lead to revenue conversion from 7 percent to 16 percent and drove the Internal Rate of Marketing Return (IRR) to more than 20 percent.
Prior to Iron Mountain, Puls worked at Infor, a Progress OpenEdge product partner and the third-largest ERP software company in the world.
She also held marketing roles at Infinium Software (later SSA Global) and Kronos.