Panasonic strengthens presence in digital signage solutions market

Panasonic is strengthening its presence in the digital signage solutions.

The company recently added three new professional full HD LED LCDs series for digital signage.

Panasonic claims that the LF60 and LF6 Series are ideal for multiple digital signage applications, including digital menu boards, way finding, departure/arrival information, general advertising and campus information distribution.

Both series include professional functions including DIGITAL LINK, which allows transmission of full HD video, audio and control signals to be carried over a single CAT5e or higher specification Ethernet cable for up to 100 meters.

The displays can be used with major AV control manufacturers’ control protocols such as Crestron’s Digital Media 8G+, Extron’s XTP Systems, AMX’s Enova DVX and other manufacturers’ HDBaseT variants without the need for an external receiver. This solution reduces cabling costs and complexity and simplifies installation and maintenance.

Both series employ IPS technology to deliver a wide-viewing angle, have built-in speakers and can be mounted horizontally or vertically.

“The digital signage needs of customers always vary in size and complexity, from a national network of thousands of screens to two menu boards at your local diner,” said Rudy Vitti, senior product manager, AV Business Unit Division, Panasonic System Communications Company of North America.

While the LF60 and LF6 Series will be available in Fall 2013, the LFE6 Series will be available in Summer 2013.

Meanwhile, Panasonic announced the new professional LCD display LFX6 for outdoor digital signage applications.

The LFX6 display features a corrosion-resistant aluminum cabinet and tempered glass that allows for safe outdoor use. The display can be mounted horizontally or vertically for flexible installation, and includes a weatherproof seal around all power and signal cables, while preventing public tampering.

Images and video on the LFX6 are crisp and clear even in brightly lit places, so information is accurately relayed even in direct sunlight. The display features an air-cooled system which suppresses temperature increases due to direct sunlight exposure and prevents blackouts. Plus, an IPS panel with a wide viewing angle displays clear and crisp images with accurate colors, even when viewing the screen from a left or right angle.

The display also benefits from low power consumption and professional features including DIGITAL LINK technology, a single LAN cable solution that enables users to transmit images, sounds and control signals to the display – up to 328 feet in distance.

The TH-47LFX6U is available at $8,248.

Meanwhile, Samsung will be showcasing a variety of LED backlit displays and digital signage software solutions for the first time in the U.S. These include the new C Series line up and the MagicIWB 3.0 and MagicInfo VideoWall S software solutions.

“Samsung continues to drive technology leadership in digital signage by providing both cutting-edge display solutions and software that enable businesses to provide their customers with a seamless delivery of dynamic content and messaging,” said Tod Pike, senior vice president at Samsung’s Enterprise Business Division.

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